INTEGRITY PAYMENT SYSTEMS' TOTAL PROCESSING SOLUTION INCLUDES LOYALTY PROGRAMS! When you process your transactions with Integrity, you are not only working with the direct settlement institution, but you get many other benefits as well. One of these is the ability to easily put a loyalty program into action.

LOYALTY PROGRAMS LEVERAGE YOUR BEST CUSTOMERS TO BUILD YOUR BUSINESS

Your best customers have a huge impact on your bottom line. The "80/20" rule probably applies to your business the same way it applies to most others. That is, 20% of your customers probably account for 80% of your profits. Keeping those 20% happy and coming back to your establishment is critical for the success of your business. Research shows...

• Companies can increase revenues by nearly 50% by retaining only 5% of their customer base. (Frederick Reichheid, author of "The Loyalty Effect")
• Over 60% of U.S. households said that loyalty card programs were important in their shopping decisions. (AC Nielson Survey)
• Consumer spending is 46% higher with companies that offer loyalty card programs. (1999 Loyalty Monitor study by Total Research Corp. and Custom Marketing Corp.).

• You determine the bonus point system you want to use.
• These bonus points can be redeemed by the cardholder for whatever rewards you decide to offer.
• Points are added or subtracted via easy to use "add points" and "redeem points" keys on Integrity's approved terminals.
• Points and redemptions are tracked using Integrity's systems.

• Offers a turnkey gift card system that allows you to compete with and generate revenues like the big retailers.
• Increases store traffic by turning window shoppers into frequent shoppers.
• No cash back after each transaction so any unused balance remains in your merchant account, and on the card for future purchases.
• Eliminates the costly back room accounting functions normally required for these types of programs.
• Easy-to-understand reports gives you all account details and totals. Surveys show customers prefer the familiarity of plastic cards over paper certificates.
• Gift cards are redeemed at a higher rate than paper certificates, to bring new customers into your establishment.
• There are fewer returns with purchases made using gift certificates.

• 55% of gift card recipients require more than one trip to the store. (Standard Register's 2001 "National Consumer Survey of Plastic Card Usage and Awareness.")
• Less than 86% of gift card holders ever redeem the full value of their gift cards. (Standard Register's 2001 "National Consumer Survey of Plastic Card Usage and Awareness.")
• Retailers switching from paper gift cards to prepaid cards realized a yearly sales jump of 15% to 46% on prepaid cards. (Standard Register's 2001 "National Consumer Survey of Plastic Card Usage and Awareness.")